PopUp Bagels, a popular East Coast chain, is making its debut in California with plans to open 35 new locations across Los Angeles, Orange County, and San Diego in collaboration with local partners. Founded during the pandemic in 2020 by Adam Goldberg, the brand gained acclaim for its distinctive rip-and-dip bagels and unique cream cheese flavors. With a growing presence in New York and beyond, the expansion reflects the company's strategy to tap into California's market while maintaining a focus on community engagement and innovative offerings.
"California has always been a key market in our growth strategy, and we're excited to partner with Sweetzer Capital and The Bagel Boyz, who are deeply ingrained in their local communities."
"The New York Times described PopUp Bagels as 'smaller, airier and crisper' than traditional New York bagels, with a texture 'somewhat like that of a baguette.'"
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