Jo Weinand's journey to create Nutcase Milk began with her personal struggle with commercial chocolate milk. During COVID lockdowns, she experimented with making her own chocolate milk using cashews and other natural ingredients. Surprised by its success, she bottled it and initially sold it in her restaurant. With growing interest from retailers, she faced challenges scaling the product due to its limited shelf life. A serendipitous meeting in Vegas led her to investors, providing new momentum to her startup.
I grew up addicted to the stuff. But once I started reading labels, I realized I shouldn't be drinking it anymore. The impulse to create was born out of a personal health journey.
What happened next is a wild startup story that combines poker, chocolate milk, star power, and a new kind of reality show. The journey is unexpected and filled with intrigue.
I thought, okay, we might be onto something here. Other retailers started asking where they were sourcing the product, confirming the potential of Nutcase Milk.
After a year of dead ends, I was close to giving up. Then I went to Vegas, where the conversation about my milk led to unexpected opportunities with a newly launched venture fund.
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