At the Milken conference, Saratoga Spring Water was prominently featured, partly due to viral promotions by influencer Ashton Hall. Alongside billionaire Michael Arougheti celebrating his new ownership of the Baltimore Orioles, the conference had an ongoing theme of indulgence in health-focused beverages, as highlighted by the omnipresence of Saratoga's distinctive blue bottles. Its popularity soared this year following Hall's viral TikTok routine involving the water. Despite claiming no intent for advertising, the brand benefited significantly from this exposure, creating a buzz among attendees and showcasing a shift toward more health-conscious options at high-profile events.
Saratoga Spring Water became a sensation after influencer Ashton Hall's unique morning routine went viral, dominating the Milken conference with its presence.
Instead of selling, Saratoga's chief marketing officer confirmed that Hall's posts were casual endorsements, highlighting their brand's organic popularity surge.
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