The opening day of New York Fashion Week saw crowds flocking to MAC's downtown Manhattan store for a 1990s-themed event celebrating the revival of its nude lip products. The event, featuring celebrities like Julia Fox and Martha Stewart, resulted in a remarkable 300% boost in store traffic. Notably, CNC, an experiential marketing agency, orchestrated the successful campaign which included product sampling, live demos, and extensive media exposure valued at $3.5 million. CNC has established itself as a key player in brand experiences since its inception in 2014, now serving major fashion and beauty brands.
The event celebrating MAC's 1990s-themed campaign led to a 300% increase in store traffic and 7.8 million social media impressions.
CNC, founded by Ryan Glick, has evolved from a simple Instagram account to a premier experiential marketing agency for fashion and beauty brands.
Collection
[
|
...
]