Snapchat is set to acquire Saturn, a calendar application tailored for high school and college students. This acquisition reflects Snapchat's strategic move to strengthen its connection with Gen Z, particularly as 80% of U.S. high school students use Saturn. The app features tools that support student life, including block schedules and extracurricular management. Although Saturn will initially operate separately, it is expected that some functionalities will be integrated into the main Snapchat app, simplifying coordination among friends around school schedules.
Snapchat is acquiring Saturn, a calendar app designed for high school and college students, enhancing its ties with Gen Z.
Saturn will remain a standalone app initially, but Snapchat plans to integrate features that facilitate social coordination.
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