In early 2024, Ben Collins, a senior reporter at NBC News, was exhausted by his work covering disinformation. As he considered his future, he learned that The Onion was potentially for sale. Concerned about its ownership falling into the hands of humorless figures like Elon Musk, Collins jokingly suggested a purchase on Bluesky. His post led to collaboration with media friends and billionaire Jeff Lawson, culminating in a successful acquisition of The Onion by late April 2024. Collins reflects on his journey and the surreal nature of the acquisition process.
"There was this article saying that The Onion is aggressively for sale... If The Onion is in his hands, just give up on American society. He's the most humorless person on earth."
"I had no idea how to buy a company. I'm not a guy who buys stuff. All my shirts are from the dollar store. It's a huge problem."
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