PepsiCo has announced its acquisition of the prebiotic soda brand Poppi for $1.65 billion, influenced by a growing consumer demand for healthier drink options. CEO Ramon Laguarta emphasized that Poppi's health-centric product lineup fits well within PepsiCo's diverse beverage portfolio. Founded in 2015 by Stephen and Allison Ellsworth, Poppi focuses on gut health using ingredients like apple cider vinegar and fruit juices, distinguishing itself with significantly lower sugar and calorie content compared to traditional sodas. The company initially gained popularity after appearing on Shark Tank, which led to strategic investment and rebranding.
"PepsiCo's acquisition of Poppi reflects a strategic move to align with the growing consumer demand for health-focused beverages, allowing the company to expand its health-oriented offerings."
"Poppi, founded in 2015, gained traction through innovative flavors and a focus on health, paralleled by a successful pitch on Shark Tank that secured critical investment for its growth."
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