NH Boom, a new menswear store, opened on March 5 in Romford Shopping Hall, operated by Nazir Hussain. The store offers an array of men’s clothing, accessories, and a small selection of women’s and children’s items. Hussain has reported positive early business and appreciates the visibility his front-location provides. He initially started online but finds in-person sales to be different. The shopping hall is known for hosting family-run and independent businesses, contributing to a diverse retail environment.
Nazir Hussain expressed that despite the shop's recent opening, business has 'not been bad' and he's welcomed a 'variety of people' into NH Boom.
He noted, 'It's a big help being at the front [of the shopping hall] - that's why I've been selling things. My products are good quality and a cheap price.'
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