NetEase's decision to lay off developers working on the successful Marvel Rivals game raises questions about its strategy, especially given the game's impressive 40 million player base. CEO William Ding has been consolidating operations by cutting jobs across multiple international studios and expressing reluctance to pay licensing fees for major franchises. Moreover, there are reports that this push for cost-cutting has extended to not just North American teams but also Japanese studios, hinting at a significant strategic realignment at NetEase.
According to a report from Bloomberg, the cuts to the North American team working on Marvel Rivals aren't an anomaly.
Ding also reportedly floated canceling development of Marvel Rivals before it was released.
Over the past year, NetEase has divested from multiple studios outside China, including Worlds Untold and Jar of Sparks.
NetEase's layoffs at international studios are part of the company's broader restructuring efforts.
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