"...I realized something: people want to see how things are made. They crave authenticity, vulnerability, and humor. They want to see things from start to finish."
"I thought New York could use more prepared food options. So I'm building this for the city."
"I'm very hands-on, so I decided to do the marketing for Meadow Lane myself. No one has touched marketing except me, and it's been great."
"I especially wanted their input on what they wanted to see on the menu."
Sammy Nussdorf is opening Meadow Lane, a gourmet grocery store in Tribeca, New York City. With a following of 111,000 on TikTok, he actively promotes the store and engages with potential customers. Nussdorf believes in sharing the process of building the business, which fosters a sense of community and authenticity among his audience. He has a background in sociology, economics, and psychology, which informs his understanding of consumer behavior. Nussdorf manages the marketing himself, leveraging TikTok as a primary platform to connect with customers and gather feedback on menu items.
Read at Business Insider
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