Couplet Coffee, founded by Gefen Skolnick, focuses on creating an engaging coffee culture for Gen Z through aesthetics and community. Previously, Skolnick cultivated a following with unique packaging and product drops. Notably, Couplet's beans were served to thousands of Snap employees, solidifying Skolnick's reputation in connecting brands with younger audiences. She envisioned a fun space for coffee lovers after finding the market pretentious during her UCLA studies. As larger corporations face challenges, Couplet represents a shift toward more vibrant, community-driven coffee experiences that appeal to a new generation.
"The hype and branding was built in before the coffee," said Skolnick, emphasizing how Couplet Coffee's identity was successfully established before the product itself gained traction.
"The whole concept of Couplet was that there needs to be great coffee made more approachable to people," explained Skolnick, highlighting her mission to create a welcoming coffee culture.
Collection
[
|
...
]