Sarah Paiji Yoo, originally from Cerritos and now based in New York, founded Blueland after recognizing her family's consumption of microplastics during parental leave. Driven by a need for meaning in her work, she co-created a company offering eco-friendly cleaning products that use tablets instead of single-use plastic packaging. Her venture gained popularity after appearing on Shark Tank in 2019. Balancing work and family, she shares insights about her mornings with her two children and the challenges of parenting alongside entrepreneurship.
I started to have mixed feelings around pushing people to buy more things, when I didn't feel like they needed it.
I realized I still loved working, and I still loved early-stage company building, but I just needed more meaning in the work that I was doing.
Her company sells tablets that can be mixed with water in reusable bottles to make things like hand soap and cleaning sprays.
I can definitely rely on my kids to wake me up. These days it's around 6:30, maybe 6:40 if we're lucky.
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