Marvel Rivals, developed by NetEase, has gained 40 million players but faced possible cancellation due to CEO William Ding's reluctance about licensing costs. Reportedly, Ding proposed replacing Marvel characters with original designs and even considered abandoning the project, costing the company millions. Despite the game's success, layoffs occurred among US developers, highlighting potential instability at NetEase, which aimed for significant overseas revenue. The company has maintained a strong partnership with Marvel since 2017, yet these decisions reveal underlying tensions in achieving its long-term revenue goals.
According to a Bloomberg report, Marvel Rivals' release was nearly cancelled due to CEO William Ding's aversion to paying Disney for the Marvel character license.
Despite Marvel Rivals reaching 40 million players, layoffs among US developers signal troubling times at NetEase, who pursued aggressive overseas revenue goals.
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