"Logan took a bad Yelp review as a compliment, turning it into a positive brand ethos and community movement that boosted her coffee shop's popularity."
"By embracing the two-star review, we turned a negative into a positive that resonated with our community, promoting unity and support through our coffee shop."
MacKenzie Logan, owner of Flamingos Coffee Bar, turned a two-star Yelp review into a community initiative by celebrating her shop's 'disgustingly pro-women' identity. Instead of ignoring negative feedback, Logan posted the review on Instagram, leading to viral popularity. She capitalized on this by selling t-shirts emblazoned with the review, with profits going to local womenâs nonprofit Womenade. Over 1,000 shirts were sold, promoting community involvement and support, and transforming a negative encounter into a movement that benefited both her business and local residents.
Read at Boston.com
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