Pilar García Bonilla launched her haircare line, LATINA, at Ulta Beauty in Fresno, advocating for curly-haired women. Overcoming societal stigma towards curly hair, she embraced her identity and roots. Her journey began during the COVID-19 pandemic and highlights her dedication to helping others accept their natural beauty. Dora Westerlund, CEO of the Fresno Area Hispanic Foundation, praised García Bonilla for her resilience and vision, marking this launch as a significant milestone for representation in haircare.
"It's history in the making and I am proud that is a Mexican, a Latina, who crossed borders and barriers. She is leading the way."
"She had the commitment, she had discipline, she had resilience in her. And I knew that she was going to make it."
Collection
[
|
...
]