Alohas, a Barcelona-based footwear brand, has made its debut in the U.S. with a new store in Nolita, NYC, which opened on May 1. Designed by Clap Studio with inspiration from Hawaiiâs volcanic landscapes, the store showcases a range of sneakers, sandals, and ballet flats. CEO Alejandro Porras emphasized the importance of the New York location as it aligns with the brandâs values of fashion and conscious living. Alohas, originally founded in 2015 and known for its Menorquinas sandals, has expanded to include various footwear categories and ready-to-wear options, leveraging social media for customer engagement.
The United States is our largest market, and New York is a global epicenter of fashion, culture, and conscious living - values that perfectly align with our mission.
Social media was our main pillar of communication and how we acquired new customers.
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