Alexandra Rutkay has successfully combined style with practicality in her designer diaper bag company, Citymouse, which has generated significant profits. Along with her husband, Rutkay operates the business from their small apartment, embodying the entrepreneurial spirit that many millennials share. With rising living costs, she represents a trend where women seek to reclaim their identity and style post-motherhood. Citymouse bags utilize eco-friendly materials, offering fashionable alternatives for modern parents, proving that functionality and style can coexist.
Most moms want to regain a sense of self, a sense of their own style, and everybody needs a good functional purse.
We do everything from our apartment. We stock inventory here, we package orders here. We're surrounded by bags.
We just made seven figures,” Rutkay, 41, married mom and founder of posh baby bag brand Citymouse, told The Post.
The couple pay themselves around 18% of the overall profits - reinvesting the rest back into the biz.
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