The Price Tower, designed in 1952 by Frank Lloyd Wright, is now facing significant challenges under new ownership, leading to tenant evictions, layoffs, and stalled renovations.
Cynthia Blanchard, CEO of Copper Tree, announced ambitious plans to create a hotel and restaurant in the tower, alongside a digital version for the Metaverse and Price Tower-themed NFTs.
The Frank Lloyd Wright Building Conservancy is working to protect the structure and its contents, expressing concern over the lack of notification about the impending auction and sales of artworks.
The recent auction announcement has raised alarm within preservation circles, as the Price Tower's integrity is at risk, and key architectural heritage is increasingly threatened.
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