"Children as young as two are appearing in TikTok videos demonstrating their skincare routines, raising concerns about the beauty industry's reach and the lack of safeguards for child influencers."
"Dermatologists have said that children do not need multi-step skincare routines and the trend is fuelling anxiety about appearance at ever younger ages."
"In some instances, girls who are still at primary school may have been targeted with face masks, serums and anti-ageing creams largely meant for adults."
"One of the posts analysed shows a child of primary-school age doing a skincare routine before school, trying to achieve glass skin."
A Guardian investigation revealed that children as young as two are appearing in TikTok skincare videos, with 400 out of 7,600 posts featuring children believed to be under 13. At least 90 posts included children under five. Many videos resembled advertising without clear brand relationships. Dermatologists expressed concern that children do not need complex skincare routines, which may increase anxiety about appearance. The investigation follows scrutiny of brands like Sephora and Benefit Cosmetics regarding their marketing practices towards children.
Read at www.theguardian.com
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