Exclusive | Even The Elf on the Shelf's own creators know the trend stresses parents out - but they want to help

"It's a pain in the butt," Beryl Goldblatt, a single mother, expressed her frustration about the Elf on the Shelf tradition. Balancing parenting duties with the elf’s antics can be overwhelming.

Thanks to social media platforms like TikTok and Instagram, there's pressure for parents to outdo each other in the elf department, turning the tradition into a competitive showcase.

Even the creators of The Elf on the Shelf recognize the stress it brings to parents, encouraging them to keep the tradition simple rather than elaborate.

Read at New York Post