"I absolutely love it," exclaimed a creator named Krystine in an online video showing off her bright green tote and explaining she uses it "all the time."
It's ironic, then, that when founder Kim Vaccarella created the Bogg Bag back in 2009, the prototype was criticized. "I was getting all these comments, like, 'It's too utilitarian for a woman,'" she told Bloomberg. "But it should be utilitarian."
The popularity among suburban moms and women working in medical or educational professions has skyrocketed sales from approximately $3.6 million in sales back in 2019 to a projected $100 million for this year, the company told Bloomberg.
One of the biggest hurdles when packing for the beach was finding a bag that could handle the chaos, one that was durable, water-resistant, and easy to clean.
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