Why Costco Shoppers Aren't Picking Up Kirkland's New Sriracha Seasoning - Tasting Table
Briefly

Costco's Kirkland Signature sriracha seasoning lists sugar as its primary ingredient, raising concerns about taste and quality compared to traditional sriracha sauces.
With sugar potentially making up to 60% of the seasoning, many consumers may find Kirkland's offering less appealing than competitors like McCormick and Trader Joe's.
Shoppers often overlook Costco's sriracha seasoning, likely due to its sugar content and a lack of familiar flavor alignment with traditional offerings.
The flavor profile of Kirkland's sriracha seasoning is described as sour with hints of sweet barbecue, diverging from the expected heat and spice of authentic sriracha.
Read at Tasting Table
[
]
[
|
]