JD Wetherspoon will reduce food and drink prices by 7.5% for one day this month to advocate for permanent VAT cuts in the hospitality industry.
Tim Martin emphasized the inequity in tax treatment between pubs, who pay 20% VAT, and supermarkets, who pay none, which puts pubs at a disadvantage.
According to Wetherspoon's, a VAT reduction to 12.5% is crucial to ensure pubs remain competitive, survive challenges, and foster job growth in the sector.
This one-day price cut on September 12 aims to raise awareness of the ongoing tax disparities that threaten the viability of the hospitality business.
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