GU (pronounced G-U), part of the Fast Retailing Group and a sister brand to UNIQLO, has just expanded into the U.S. with its first-ever flagship now open in SoHo.
To honor their U.S. debut, GU's KOSMIK/NOISE collection with UNDERCOVER is now available, featuring 22 styles of gender neutral tees, joggers, and convertible items.
Since opening our first pop-up store in the U.S. in the fall of 2022, we've had the opportunity to introduce GU products to many customers...
Collection
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