The Habit Burger Grill is adopting an ampersand in its name to better convey the variety beyond just burgers, emphasizing its broader menu offerings.
According to global chief market officer Jack Hinchliffe, this change isn't a rebrand but aims to freshen up their image and attract new customers.
New packaging and a lighter color palette will accompany the name change, leading to a gradual update of the restaurant's interior and exterior.
Despite being known for charburgers, Habit offers a diverse menu including chicken, tuna, salads, and limited-time items like French Onion Char and Apple Pie Shake.
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