Ted Drewes Jr. transformed the frozen custard business after taking over from his father in 1968, successfully navigating the challenges posed by changing consumer tastes and fast-food competition.
Ted Drewes Jr. was not just the owner but an institution in St. Louis, where his custard stands became synonymous with summer, serving around 150,000 gallons each year.
In defining his product, Drewes emphasized the quality, stating, "We're richer. Frozen custard has more eggs and butterfat, and in our case a little honey," distinguishing it from regular ice cream.
The success and legacy of Ted Drewes frozen custard stands were underscored by the loyalty of locals and accolades from figures such as Bobby Flay, who praised the signature concrete treats.
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