"This tremendous level of growth in such a short time wouldn't be possible without our loyal Insomniacs and employees," said Seth Berkowitz, Insomnia Cookies founder and CEO.
The bakery chain has opened 35 of its projected 55 U.S. stores in 2024, from New York to California, including five bakeries in the Golden State.
Insomnia Cookies debuted its new global headquarters, the 'Imagine What's Possible Center' (IWP) in Philadelphia, which includes an innovation center and expanded retail space.
Insomnia is celebrating the opening of its 300th bakery with events and deals, highlighting its recent expansion into Canada and the U.K.
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