"When I set foot in the shop, the first thing I noticed... was the smell. It was a mix of sweet butter, nutty toasted flour, and tangy yeast..."
I'm Donut? is a viral dessert shop specializing in Japanese nama donuts filled with cream. Launched in March 2022 in Nakameguro, it has expanded quickly, now boasting six locations, including a flagship store in Times Square. Founder Ryouta Hirako describes the New York location as a dream come true, aiming to reach a broader audience with the brand's eye-catching designs and viral appeal. The shop prioritizes the customer experience, from the fragrant aroma of freshly baked donuts to thoughtful packaging designed to keep the products intact.
Read at www.delish.com
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