The latest trend in snacks features bizarre collaborations, such as Coca-Cola Oreos, serving as a blatant marketing ploy rather than genuine consumer interest.
According to Russell Zwanka, "Releasing a new product that is not a shock flavor is based upon research and development... But something like Apple Jacks Pop-Tarts isn't about giving the customers what they want."
Zwanka explains, "There's safety in buying the one that you would always buy, and then you pick up the new one," highlighting consumers’ preference for familiar choices even amid novelty.
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