"When I start a new category, I test it and see how it fits into my world... what she was creating in women's simply didn't exist in men's and there was a need."
"It's doing extremely well so I knew I had to take it seriously now."
"I wanted my first store to be in TriBeCa, which is where my studio, store and apartment is. And I wanted it to be in the vicinity of my women's store."
"I want to make it a special place, beyond just shopping... build a creative destination and experience for residents and visitors alike."
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