Jason Rutland, the recent owner of a revived comic book store in Romford, expressed, 'After sitting in my house for the last five months, watching TV and eating everything out the fridge - there's only so much TV you can watch - I was like 'I've got to do something'.' This sentiment reflects his longing for more engaging activities post-retirement.
Reflecting on his brief retirement, Jason noted, 'We've changed our name but we have the same customers, the same people know we are here. They've all come back again, which is really lovely.' This illustrates the loyal customer base that he has returned to.
The new shop, Comic Box, is focused solely on comic books, with Jason stating, 'I wanted to be a comic book shop selling comic books only this time and focus on the reading material.' This marks a shift in his business strategy, emphasizing classics over collectibles.
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