It's no wonder Taco Bell is winning the fast-food wars. Just look at how they treat their biggest fans.
Briefly

The Cantinas is Taco Bell's innovative way of thanking its most passionate fans, creating an immersive weekend getaway filled with their favorite foods and activities.
Guests experienced a unique blend of luxury and fandom, participating in activities like sound baths and pickleball while celebrating their love for Taco Bell together.
With tickets selling out in just three minutes, The Cantinas illustrated the powerful community Taco Bell has built among its superfans, showcasing their devotion beyond food.
The event featured all-you-can-eat Taco Bell meals and senior-inspired recreation, combining humor and nostalgia to deepen fans' connection with the brand.
Read at Business Insider
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