In 2023, Burger King launched a newline of chicken wraps to compete with Wendy's, which began selling its own in March of that year. KFC and Chick-fil-A also sell their own chicken wraps.
Today, the size of the company's chicken business is on par with beef, as the company continues to aggressively expand through billion-dollar equities including McNuggets, McChicken, McCrispy, and McSpicy.
Introduced in 2006, the McDonald's snack wrap consisted of crispy or grilled white-meat chicken breast, shredded cheddar cheese, Monterey Jack cheese, lettuce, and ranch, honey mustard, or salsa.
In 2020, a petition to bring back McDonald's snack wraps was launched, garnering over 18,000 signatures, reflecting a strong demand from fans.
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