Eugene Cleghorn, chef and owner of Super Burrito, felt conflicted about replicating Taco Bell's Crunchwrap Supreme but ultimately decided to create a version called the 'Dankwrap' due to customer demand. After months of requests for a Crunchwrap dupe on social media, he gave in, leading to an overwhelming response on its debut, making it the shop’s top seller. The original Crunchwrap Supreme, launched in 2005, was a product of extensive development for convenient, one-handed consumption, and has since reached immense popularity, with Taco Bell selling over 100 million in recent years.
Eugene Cleghorn, owner of Super Burrito, felt torn about creating a Crunchwrap dupe but ultimately made the 'Dankwrap' to satisfy his customers' cravings.
The Crunchwrap Supreme, introduced by Taco Bell, was designed for convenient one-handed eating, a concept that was initially met with skepticism by some.
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