Arsha Jones began making mambo sauce out of a personal craving, which evolved into a direct-to-consumer business, Capital City Mambo Sauce, despite initial intentions not to retail.
Jones highlights the challenge of getting smaller brands onto grocery store shelves back in 2011, stating, 'We'd never intended this to be a retail product. It was a harder path then.'
From her experiences, Jones reminisces about the 1960s origins of mambo sauce, explaining how it became a staple in her community, saying, 'It was something that was just part of the community.'
The transformation from homemade condiment to a marketable product reflects a growing demand for niche food items, showcasing how cravings can lead to entrepreneurial ventures.
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