The pairing of pizza and chicken wings traces back to the 1950s in Buffalo, NY, with La Nova Pizza pioneering this combination. Founded by a father-son duo, the shop gained local popularity, leading to a commercial venture in the 1990s when Joey Todaro and his sister Carla recognized the appeal of their chicken wings. They successfully convinced their father, Big Joe, to market the wings more widely, tapping into a niche that had yet to be fully exploited across the country, thereby transforming the fast-casual dining landscape.
"Joey Todaro details how he and his sister, Carla, convinced their father to commercialize their trademark wings to the masses... The country didn't seem to have them, and people came from all over to get our wings."
"Big Joe was skeptical, but after seeing the passion of his children, he gave it a shot. After all, Big Joe believed his children symbolized the future of the pizza business, so at the very least, he should get out of their way."
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