Auntie Anne's has launched "Knead, Eau de Pretzel," a new perfume that captures the nostalgic aroma of freshly baked pretzels, bringing a unique scent experience to fans.
The top notes of the fragrance feature freshly baked dough with hints of butter and salt, making it an ideal scent for a romantic date or significant life event.
Lauren, a customer, enthusiastically shared, "I’m gonna wear Knead in my home, in my kitchen, so my husband thinks I'm baking! It smells like lots of butter, matches my personality."
With the opening of New York's first Pretzel Parfumerie pop-up in Soho, Auntie Anne's aims to revolutionize the sensory experience of their brand by introducing unique scent offerings.
[
Collection
]
[
|
...
]