Crumbl originally started as Crumbl Cookies but expanded into a larger dessert brand, recently testing new offerings like pie, brownies, and cheesecake alongside their signature cookies.
The company's rapid growth saw it surpass 1,000 bakeries in just half a decade, indicating an aggressive strategy to redefine its brand beyond cookies.
While fans have mixed feelings about Crumbl's move beyond cookies, the quality of their new dessert offerings has so far held up well against their famous cookie creations.
The exciting new pie flavor, styled after a 'brookie', reflects Crumbl's innovative approach to dessert, showcasing a combination of brownie and cookie batters in a unique form.
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