Chipotle IQ returns for its fifth edition, offering rewards members the opportunity to test their knowledge on all things Chipotle in exchange for prizes like burritos.
Perfect scores lead to eligibility for extra credit rounds, where participants can win a year's worth of free burritos, alongside many other rewards for high achievers.
The trivia test includes a variety of question types, with 10 out of 10 scoring unlocking access to over 5,000 BOGO codes that Chipotle will distribute hourly.
Chipotle encourages engagement by allowing members to take the test once daily, thus heightening excitement around the brand's menu and foster loyalty among its customers.
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