Just in time for Halloween, Chipotle Mexican Grill has tapped into pop culture by introducing a playful collection of costumes featuring its iconic takeout items like burritos, forks, and napkins.
The creative partnership showcases not only Chipotle’s quirky brand identity but also the intersection of fast food and Halloween festivities, aimed at engaging fans in a unique way.
Costumes are priced at $39.99 each and are available online, as well as at a single Spirit Halloween store in Santa Monica, providing fans with a tangible experience.
This collaboration highlights Chipotle's marketing innovation, drawing inspiration from social media to transform everyday restaurant items into fun, themed costumes for the Halloween season.
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