Chipotle has officially brought back its highly requested smoked brisket after nearly three years, highlighting its commitment to responding to customer preferences regarding premium menu items.
The smoked brisket is priced higher than other proteins, with costs reaching $13 to $14 for various menu options, reflecting its premium status in Chipotle's offerings.
From September 12 to September 29, Chipotle is encouraging customers to try the return of smoked brisket by offering free delivery on orders made through their website and app.
Originally tested in September 2020, the smoked brisket was nationwide by 2021, demonstrating Chipotle's strategic approach to gauging customer demand before a full rollout.
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