"With social media driving food trends, itâs essential to discern whether a dishâs popularity translates to its actual taste and quality."
"Hot Burekas at 193 Bleecker St. are a must-try, especially the spinach-artichoke varietyâa delicious option beyond just social media hype."
"Careful not to arrive too late, the Hot Burekas are a satisfying meal at $16, but donât set an alarm to get there early."
"The Upper East Side is rapidly becoming a destination for frozen yogurt lovers, exemplifying the rising trend driven by food enthusiasts on social media."
The article explores how social media influences food trends, particularly on platforms like Instagram and TikTok. It highlights how certain food items become viral sensations often without a correlation to their quality. The column specifically reviews two popular food spots: Hot Burekas, which offers delicious customer favorites, particularly the spinach-artichoke filling, and a froyo location on the Upper East Side that captures the current dessert craze. The Hot Burekas are deemed worth a short wait, while the froyo scene continues to thrive amid rising social interest.
Read at Grub Street
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