The article explores how social media influences food trends, particularly on platforms like Instagram and TikTok. It highlights how certain food items become viral sensations often without a correlation to their quality. The column specifically reviews two popular food spots: Hot Burekas, which offers delicious customer favorites, particularly the spinach-artichoke filling, and a froyo location on the Upper East Side that captures the current dessert craze. The Hot Burekas are deemed worth a short wait, while the froyo scene continues to thrive amid rising social interest.
With social media driving food trends, it’s essential to discern whether a dish’s popularity translates to its actual taste and quality.
Hot Burekas at 193 Bleecker St. are a must-try, especially the spinach-artichoke variety—a delicious option beyond just social media hype.
Careful not to arrive too late, the Hot Burekas are a satisfying meal at $16, but don’t set an alarm to get there early.
The Upper East Side is rapidly becoming a destination for frozen yogurt lovers, exemplifying the rising trend driven by food enthusiasts on social media.
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