Anthony Bourdain: The Man, the Myth, and the Inhabitant of a Haunted Smoker in Austin
Briefly

Christian Helms, the seller of a supposedly supernatural ceramic smoker, transformed his original straightforward listing into a quirky ad claiming it was possessed by Anthony Bourdain.
Helms strategically crafted the humorous description of the ceramic grill, using his experience with Bourdain to attract attention and ultimately drive sales.
Read at Eater Austin
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