The LGBTQ+ community is an economic powerhouse, and we want to work for and support companies who support us. Attacks on DEI initiatives are shortsighted and make our workplaces less safe and less inclusive for hard-working Americans of all demographics and backgrounds, Orlando Gonzales, Senior Vice President of Programs, Research, and Training at the HRC, wrote in an emailed statement. This new data confirms that companies like Molson Coors, Ford, and others that abandon their values and backtrack from commitments to diversity, equity, and inclusion risk losing both top employee talent and consumer dollars.
According to the data, 80.1% of LGBTQ+ adults said that they would boycott a company that rolled back DEI measures, with 75.7% of LGBTQ+ adults having a less favorable view of such a company. Additionally, over half (52.5%) said they would try to get others to join.
#human-rights-campaign #diversity-equity-inclusion #lgbtq-rights #corporate-responsibility #consumer-trends
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