Kid Cudi held a pre-release concert for a select audience, debuting his unreleased track 'Neverland' and more while fostering a closer artist-fan connection. During the event, he emphasized an unrefined artistic process, showcasing raw music production rather than performance perfection. The event also featured an engaging discussion with Manny Adler of Snap, highlighting the series' appeal to advertisers looking to tap into the cultural zeitgeist of Gen Z and millennials, offering them a unique platform rooted in music and community.
This series offers advertisers a premium way to tap into music, culture, and community - all native to Snapchat and built to engage Gen Z and millennial audiences.
Under the Ghost isn't about polished perfection, but rather an unfiltered glimpse into the creative process. Picture an artist, not on a grand stage, but in the intimate setting of a studio, sharing raw takes of new music.
Kid Cudi performed a pre-release concert for an intimate audience of Snap Stars and superfans, where he debuted 'Neverland' plus more unreleased music live for the first time.
He also sat down with Snap's Head of Music Strategy, Manny Adler, to answer questions about his new music.
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