Given that YouTube has something that TikTok doesn't, which is a vast library of official music videos, it makes sense for the platform to leverage it to advance its short-form video ambitions.
The move is especially significant as it comes a few weeks after Universal Music Group pulled its song catalog from TikTok, removing the ability for users to add music from popular artists like Taylor Swift, Billie Eilish and Ariana Grande in their videos.
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