Bad Bunny's album has hoisted salsa back into the spotlight, serving as an expansion of the genre and a way for Latin Americans to re-explore their roots.
Craft Recordings' Bruce McIntosh states, 'It's incredibly positive for Latin music in general when a contemporary artist visits their native musical roots and finds success.'
Jairo Moreno emphasizes, 'The history and story of salsa is one of emergence and eventual decline, but it never stopped existing.'
Salsa has always been a genre of the people, remaining strong in various countries, communities, and clubs, even after its commercial peak.
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