Partner at SoundsProfitable (and previously SVP of Edison Research) Tom Webster has posted an essay describing warnings he sees for the podcasting industry based on mistakes he perceives that broadcast radio has made.Webster writes, "Podcasting has had a bad couple of months in the press, from Podcast Movement's Ben Shapiro kerfuffle, to layoffs at Spotify and Acast, iHeart's dalliance with 'Subway Surfer,'" - i.e., buying short-session traffic - "Vulture claiming podcasting doesn't produce blockbuster hits any more, and on and on.
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