The News/Talk format has secured the largest share of time spent listening in the 18+ age group, as reported by Nielsen and Edison Research in their Q4 2024 Audio Data. While it ranks highly among older demographics, it drops in popularity among the 18-34 age group, where Adult Contemporary music is favored instead. The research highlights variations in listenership across all radio and streaming platforms, showing that News/Talk maintains significant dominance in three of the examined age groups, except for the 25-54 range where it is outpaced by Adult Contemporary.
The News/Talk format leads U.S. radio listening among the 18+ demographic, but falls to second behind Adult Contemporary in the competitive 25-54 age group.
While News/Talk excels in listenership among older demographics, the 18-34 age group shows a marked preference for Adult Contemporary music.
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