With its latest venture, e.l.f. Cosmetics has embraced a unique form of self-expression by integrating music into beauty, creating an album featuring both emerging artists and established names.
The in-house survey revealed that a striking 92% of women aged 16 to 30 believe that listening to music while getting ready enhances their mood, highlighting the symbiotic relationship between music and makeup.
Charlotte Rose Benjamin's lead single ‘Hairpin’ has quickly become a top performer for the brand, showcasing e.l.f.'s innovative approach to connecting beauty with relatable, feel-good music.
By collaborating with various artists to produce GRWM, e.l.f. Cosmetics taps into contemporary cultural trends, appealing to a generation that values both music and makeup as key tools for self-expression.
Collection
[
|
...
]